Exactly six months ago, on November 28^th, 2020, I released my first book, Plunge – One Woman’s Pursuit of a Life Less Ordinary. It has been an interesting, fascinating, and disappointing ride all at once. Like real life, being a published author has ups and downs, highs and lows, thrills and anguish.

I write more about those sensations and experiences in my monthly writing updates, every first Wednesday of the month, something I have been doing for many years. Initially, I wanted to touch on the topic of promotion there, next week, but it would make that post too long. Hence, my promotion tips and realizations get their own article.

When you have several marketing attempts going on, it is difficult to point your finger at which method actually created sales that week. Efforts put in motion ages ago might have an impact now or in the future. But certain boosts correlate with certain initiatives, so after six months I have a good idea of what works for me; where to prioritize my undivided attention and precious time. This doesn’t mean you will prefer these methods or that you will reach the same results, though.

Here are ten promotion approaches I tested, with mixed success:

1. Your Own Channels – Email List, Social Media, Blog

Most authors don’t like to boast about their skills or push their products (books), but to get the word out, you have to start somewhere. Announcing that you just published your book after several years of effort, time, dedication, energy, and anticipation is HUGE. Posting this feat on your blog, Facebook page, Instagram account, and Twitter feed is easy and exhilarating and it will produce positive responses and initial sales. For me, the most in any month to date – the buzz created by putting the eBook on pre-order helped as well.

I also sent a group email with my huge Plunge news to all the contacts in my Outlook address book. Not only did this sell a few extra copies (I think), but it was a good time to touch base with people I hadn’t heard from in years.

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